Research and due diligence are essential in controlling risk. Understanding the factors that affect a parcel's future value is critical to the selection of superior land, either for capital appreciation or immediate development.  Understanding the timetable associated with a parcel's proper development, and in particular, future marketability, requires a comprehensive understanding of the specific type of development and corresponding absorption rate occurring in the particular area.

Long before The Myers Group acquires any parcel of land, either for capital appreciation or development, it conducts extensive and detailed research, gathering in-depth information in every area of investigation.   Information is compiled on Study Area Maps. In each Study Area TMG researchers gather demographic information on zoning, utilities, and transportation; local paths of development; and absorption rates for particular zoning classifications of property in high- growth corridors.

TMG's research & acquisition specialists meet with government agencies, local appraisers, and engineers to determine which locations offer the best potential for investment. They also investigate any possible constraints on development.

In-depth Study Area Maps are developed on large aerial photographs. Each Study Area Map covers an area of up to 25 square miles. Every category of land use is color-coded and precisely detailed: developed land, projected use for undeveloped parcels, existing and proposed arterials, and many other important aspects. These maps pinpoint growth as well as provide a reference for measuring absorption rates and supply-versus-demand factors.

To date, The Myers Group has completed overall City Study Area Maps in over 275 cities in 32 states. Individualized, specific Study Area Maps for more than 500 separate Study Areas.